ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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A wide selection of vignettes, case studies and pettott drawn from a range of industries, organisations and kf, written from a European perspective. Like Principles of Marketingour essentials text brings together theory and practice. The text is well positioned for students to cover all the key marketing topics in a concise format. My library Help Advanced Book Search. Written in a lively style with great design, Essentials of Marketing features the following:.
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Put a spotlight on marketing in the real world with unique mini-simulations. For educator access, contact your Pearson representative. If you’re interested in creating a cost-saving package for your students, see the Packages tab. A robust Companion Website at www. Register now at www. Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook.
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This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
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